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It enables hotels to position themselves as a sustainable company in the national and international market. Hotels that are certified with GreenSign stand for sustainable hotel management and meet criteria in line with ecological standards, social commitment and economic success. Hotel-specific sustainability performance is also transferred to concrete and measurable indicators in order to guarantee a continuous improvement process in the individual core areas in the long term.

The sustainability program follows the SIMPLE + TRANSPARENT + SUSTAINABLE principle and is awarded by InfraCert - Institute for Sustainable Development in the Hotel Industry.