Do you already communicate GreenSign on your Website?

No? Then it’s about time and we’ll show you how.

With your GreenSign certification, you have already created the basis for transparent communication. Now you just need to let your guests or customers know. Communicating GreenSign certification on your website is an effective way to demonstrate your commitment to sustainability, build trust, target a specific audience and reap the marketing benefits.

That’s why you should communicate your certification with GreenSign on your website.

Highlighting sustainability

The company demonstrates its commitment to sustainability and environmental protection with GreenSign certification.

Build trust

Companies gain the trust of guests and show that they care about future generations.

Provide a source of information

Guests and customers will find a reliable source of information about the company’s sustainability measures.

Appealing to environmentally conscious travellers

By presenting their GreenSign certification on their website, companies can target environmentally conscious customers.

Retain employees

Sustainable companies act in accordance with ethical principles and are committed to environmental protection, social justice and responsible behaviour.

Utilise marketing advantages

GreenSign certification can serve as a marketing tool. Companies can use it as a unique selling point and set themselves apart from the competition.

GreenSign Styleguide

GreenSign widget inserted?

Guide GreenSign Widget

Example: Schlosshotel Blankenburg Website

Example: Mediterana Website

Good News for GreenSign Hotels: Making GreenSign certification visible on Booking.com

We are pleased to announce that we have partnered with BeCause, a sustainability data management interface that makes it easier, faster and more cost-effective to submit sustainability data. This collaboration makes it easier for you to submit your certification faster to booking platforms such as Booking.com. You can see your information on BeCause by simply logging in and claiming your profile. Your certification will then be displayed on Booking within 7 days of registration.

Beispiel: Forestis Dolomites auf Booking.com

BeCause guide

Go to www.because.eco
Register
Claim your company profile by entering the name of your organisation in the search field and selecting your profile. If there are any problems with the application, contact claim@because.eco directly
Once you have registered your profile, you will be redirected to the manager in BeCause
Go to ‘Collect’
Click on ‘General Info’
Add your booking ID at the bottom of the page
Feel free to review and update the information provided

If you have any questions or need support, please write to support@because.eco

With us you can also calcualte your carbon footprint

Example: GreenSign widget on the Flair Hotel Reuner website

In ooperation with myclimate, we also calculate the _CO2 footprint of our customers. There is now an extra bar in the hotel display on the GreenSign website below the GreenSign sustainability barometer that shows the value and even links to the current_CO2 footprint certificate.

More information on the carbon footprint

Download

What´s next?

Use different channels

In addition to communicating on the website, you can consider using various channels to effectively spread the word about your sustainable activities. Here is an overview of the channels you can consider.

Social media channels

Regularly share articles about sustainable initiatives, environmental protection measures and social responsibility.

Integrate information about GreenSign and your sustainable initiatives into your newsletter.

Blog

Create blog posts that deal with the topics of sustainability, environmental protection and sustainable travel.

Press Release

Publish press releases about your GreenSign certification and the progress you have made in terms of sustainability.

Instagram Profil Alexianer Hotel am Wasserturm

Alexianer Hotel am Wassertum

Theaterhotel Wien

Hirben Naturlaub

Billbox

Mediterana

Sentinel Haus Institut

New bookable

GREEN PEARLS MEMBERSHIP.

Green Pearls® is an international information platform for sustainable travel – a filter for environmentally friendly vacations without compromise, a sustainable label and a globally operating communication platform for sustainable tourism. The website www.greenpearls.com presents pioneers of green tourism who are committed to environmental protection and take social responsibility.

Your advantage as a GreenSign member? In addition to the Green Pearls® membership you receive a basic communication package with one mention each in the newsletter, on the blog and on Instagram.