{"id":20896,"date":"2023-06-02T12:59:50","date_gmt":"2023-06-02T10:59:50","guid":{"rendered":"https:\/\/www.greensign.de\/greensign-richtig-kommunizieren\/"},"modified":"2024-11-13T12:08:25","modified_gmt":"2024-11-13T11:08:25","slug":"greensign-richtig-kommunizieren","status":"publish","type":"page","link":"https:\/\/www.greensign.de\/en\/greensign-richtig-kommunizieren\/","title":{"rendered":"Communicating GreenSign correctly"},"content":{"rendered":"<h1>Do you already communicate <span class=\"uk-text-primary\">GreenSign<\/span> on your <span class=\"uk-text-primary\">Website<\/span>?<\/h1>\n<div>No? Then it&#8217;s about time and we&#8217;ll show you how.<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/06\/Zertifizierung-mit-Greensign-e1685697412935.png\" alt=\"Grafik einer Hand mit einem Ipad\"><\/p>\n<div>With your GreenSign certification, you have already created the basis for transparent communication. Now you just need to let your guests or customers know. Communicating GreenSign certification on your website is an effective way to demonstrate your commitment to sustainability, build trust, target a specific audience and reap the marketing benefits.<\/div>\n<h2>That&#8217;s why you should communicate your certification with GreenSign on your website.<\/h2>\n<hr>\n<ul>\n<li>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/06\/Yellow-Brush-Watercolor-Logo-Instagram-Post--e1685698268507.png\" alt=\"\"><\/p>\n<h3>Highlighting sustainability<\/h3>\n<div>\n<p>The company demonstrates its commitment to sustainability and environmental protection with GreenSign certification.<\/p>\n<\/div>\n<\/li>\n<li>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/06\/vertrauen-aufbauen-e1685698413576.png\" alt=\"\"><\/p>\n<h3>Build trust<\/h3>\n<div>\n<p>Companies gain the trust of guests and show that they care about future generations.<\/p>\n<\/div>\n<\/li>\n<li>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/06\/Informationsquelle-e1685698653407.png\" alt=\"Icon Information\"><\/p>\n<h3>Provide a source of information<\/h3>\n<div>Guests and customers will find a reliable source of information about the company&#8217;s sustainability measures.<\/div>\n<\/li>\n<li>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/06\/Zielgruppen-kommunizieren-e1685698533911.png\" alt=\"Sprechblase Icon\"><\/p>\n<h3>Appealing to environmentally conscious travellers<\/h3>\n<div>By presenting their GreenSign certification on their website, companies can target environmentally conscious customers.<\/div>\n<\/li>\n<li>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/06\/mitarbeiter-1-e1685699861183.png\" alt=\"Icon Mitarbeiter\"><\/p>\n<h3>Retain employees<\/h3>\n<div>Sustainable companies act in accordance with ethical principles and are committed to environmental protection, social justice and responsible behaviour.<\/div>\n<\/li>\n<li>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/06\/marketing-1-e1685700058307.png\" alt=\"Marketing Icon\"><\/p>\n<h3>Utilise marketing advantages<\/h3>\n<div>GreenSign certification can serve as a marketing tool. Companies can use it as a unique selling point and set themselves apart from the competition.<\/div>\n<\/li>\n<\/ul>\n<p>\n    <a href=\"\/wp-content\/uploads\/2024\/07\/GreenSign_Styleguide_ENG.pdf\">GreenSign Styleguide<\/a>\n<\/p>\n<h3>GreenSign Widget eingef\u00fcgt?<\/h3>\n<p>\n    <a href=\"https:\/\/api.greensign.de\/widget\/doku\/index.html\" target=\"_blank\" rel=\"noopener\">Leitfaden GreenSign Widget<\/a>\n<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/10\/greensign-widget-1.png\" alt=\"GreenSign Hotel Widget\"><\/p>\n<div>Beispiel: Parkhotel Quellenhof Aachen Website<\/div>\n<h3>Making GreenSign certification visible on Booking.com<br \/>\n<\/h3>\n<div>\n<p>We are pleased to announce that we have partnered with BeCause, a sustainability data management interface that makes it easier, faster and cheaper to submit sustainability data. This collaboration makes it easier for you to submit your certification faster to booking platforms such as Booking.com. <\/p>\n<p>You can see your information on BeCause by simply logging in and claiming your profile. Your certification will then be displayed on Booking within 7 days of registration.<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/04\/booking-nachhaltigkeitsdarstellung.png\" alt=\"Booking Nachhaltigkeit neue Darstellung\"><\/p>\n<div>\n<p>Example: Der Birkenhof on Booking.com<\/p>\n<\/div>\n<div>BeCause guide<\/div>\n<div>\n<ol>\n<li>Go to <a href=\"http:\/\/www.because.eco\" target=\"_blank\" rel=\"noopener\">www.because.eco<\/a><\/li>\n<li>Register yourself<\/li>\n<li>Claim your company profile by entering the name of your organization in the search field and selecting your profile.<\/li>\n<li>If there are any problems with the application, contact claim@because.eco directly<\/li>\n<li>Once you have registered your profile, you will be redirected to the manager in BeCause<\/li>\n<li>Go to &#8216;Collect&#8217; Click on &#8216;General Info&#8217;<\/li>\n<li>Add your booking ID at the bottom of the page<\/li>\n<li>Feel free to review and update the information provided<\/li>\n<\/ol>\n<\/div>\n<div>\n<p>If you have any questions or need support, please write to <a href=\"mailto:support@because.eco\">support@because.eco<\/a><\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/06\/logo-because.png\" alt=\"\"><\/p>\n<h3>With us you can also calcualte your carbon footprint<\/h3>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/10\/co2-fussabdruck-darstellung.png\" alt=\"Screenshot Co2-Fu\u00dfabdruck\"><\/p>\n<div>In cooperation with myclimate, we also calculate theCO2footprint of our customers. There is now an extra bar in the hotel display on the GreenSign website below the GreenSign sustainability barometer that shows the value and even links to the currentCO2footprint certificate.\n<\/div>\n<p>\n    <a href=\"https:\/\/www.greensign.de\/en\/certification\/carbon-footprint\/\">More information on the carbon footprint<\/a>\n<\/p>\n<div>\n<h2>Use different channels<\/h2>\n<p>What\u00b4s next?<\/p>\n<div>\n<p>In addition to communicating on the website, you can consider using various channels to effectively spread the word about your sustainable activities. Here is an overview of the channels you can consider.<\/p>\n<\/div>\n<\/div>\n<ul>\n<li>\n<h3>Social media channels<\/h3>\n<div>Regularly share articles about sustainable initiatives, environmental protection measures and social responsibility.<\/div>\n<\/li>\n<li>\n<h3>Newsletter<\/h3>\n<div>Integrate information about GreenSign and your sustainable initiatives into your newsletter.<\/div>\n<\/li>\n<li>\n<h3>Blog<\/h3>\n<div>Create blog posts that deal with the topics of sustainability, environmental protection and sustainable travel.<\/div>\n<\/li>\n<li>\n<h3>Press Release<\/h3>\n<div>Publish press releases about your GreenSign certification and the progress you have made in terms of sustainability. <\/div>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/06\/alexianer-hotel-am-wasserturm.png\" alt=\"Instagram Profil Alexianer Hotel am Wasserturm\"><\/p>\n<div>Alexianer Hotel am Wassertum<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/06\/theaterhotel-wien.png\" alt=\"Theaterhotel Wien\"><\/p>\n<div>Theaterhotel Wien<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/06\/hirben-naturlaub.png\" alt=\"Hirben Naturlaub Instagram\"><\/p>\n<div>Hirben Naturlaub<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/06\/billbox-greensign-office-1.png\" alt=\"Billbox GreenSign Office Profil\"><\/p>\n<div>\n<p>Billbox<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/06\/mediterana-gs-spa-1.png\" alt=\"Mediterana \"><\/p>\n<div>\n<p>Mediterana\u00a0<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/06\/greensign-office-sentinel.png\" alt=\"Sentinel Haus Institut\"><\/p>\n<div>\n<p>Sentinel Haus Institut<\/p>\n<\/div>\n<p>[plus-circle]<\/p>\n<div>New bookable<\/div>\n<div>GREEN PEARLS MEMBERSHIP.<\/div>\n<div>\n<p>Green Pearls\u00ae is an international information platform for sustainable travel &#8211; a filter for environmentally friendly vacations without compromise, a sustainable label and a globally operating communication platform for sustainable tourism. The website <a href=\"https:\/\/www.greenpearls.com\/\" target=\"_blank\" rel=\"noopener\">www.greenpearls.com<\/a> presents pioneers of green tourism who are committed to environmental protection and take social responsibility.<\/p>\n<p>Your advantage as a GreenSign member? In addition to the Green Pearls\u00ae membership you receive a basic communication package with one mention each in the newsletter, on the blog and on Instagram.\u00a0<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/05\/GP_Logo_Blog_jpeg.jpeg\" alt=\"Logo Green Pearls\"><\/p>\n<div>\n<h3>In addition, the globally active Green Pearls offers&#8230;<\/h3>\n<div>\n<ul>\n<li>Own microsite<\/li>\n<li>Green Pearls\u00ae Label<\/li>\n<li>10+ years of experience in communicating sustainability in tourism<\/li>\n<li>Weekly press newsletter<\/li>\n<li>Integration into the Green Travel Blog<\/li>\n<li>Social media integration<\/li>\n<li>Support with press inquiries and cooperations<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p>\n    <a href=\"\/%20https:\/www.greensign.de\/en\/membership-green-pearls\/\">More information about the membership<\/a>\n<\/p>\n<h3>Making GreenSign certification visible on HRS<br \/>\n<\/h3>\n<div>\n<p>Did you know that you can now make your GreenSign certification visible on HRS? The PDF explains step by step how to do it.<\/p>\n<\/div>\n<p>\n    <a href=\"\/wp-content\/uploads\/2024\/07\/Adding-your-GreenSign-certification.pdf\">Guide<\/a>\n<\/p>\n<div>Do you have any questions?<\/div>\n<div>Then take a look at <a href=\"https:\/\/www.greensign.de\/en\/certification\/questions-answers\/\">our FAQ<\/a> or contact&#8230;<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/Design-ohne-Titel-14.png\" alt=\"Anja Engel\"><\/p>\n<div>\n<h3 class=\"el-title uk-text-emphasis uk-margin-top uk-margin-remove-bottom\">Anja Engel<\/h3>\n<\/div>\n<p>\n    <a href=\"mailto:anja@greensign.de\">anja@greensign.de<\/a>\n<\/p>\n<p>\n    <a href=\"tel:+4915906484011\">+49 1590 6484011<\/a>\n<\/p>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"name\":\"Hero\",\"type\":\"section\",\"props\":{\"image_loading\":true,\"image_position\":\"center-center\",\"image_width\":\"1300\",\"padding_remove_top\":false,\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"props\":{\"column_gap\":\"large\",\"layout\":\"1-2,1-2\",\"row_gap\":\"large\",\"vertical_align\":true},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Do you already communicate <span class=\\\"uk-text-primary\\\">GreenSign<\\\/span> on your <span class=\\\"uk-text-primary\\\">Website<\\\/span>?\",\"maxwidth\":\"xlarge\",\"maxwidth_breakpoint\":\"m\",\"text_align\":\"right\",\"text_align_breakpoint\":\"m\",\"title_element\":\"h1\",\"title_style\":\"heading-medium\"}},{\"type\":\"headline\",\"props\":{\"content\":\"No? Then it's about time and we'll show you how.\",\"maxwidth\":\"xlarge\",\"maxwidth_breakpoint\":\"m\",\"text_align\":\"right\",\"text_align_breakpoint\":\"m\",\"title_element\":\"div\",\"title_style\":\"h4\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"block_align\":\"center\",\"image\":\"wp-content\\\/uploads\\\/2023\\\/06\\\/Zertifizierung-mit-Greensign-e1685697412935.png\",\"image_alt\":\"Grafik einer Hand mit einem Ipad\",\"image_loading\":true,\"image_svg_color\":\"emphasis\",\"image_svg_inline\":true,\"margin\":\"default\",\"maxwidth_breakpoint\":\"l\",\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"center\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"With your GreenSign certification, you have already created the basis for transparent communication. Now you just need to let your guests or customers know. Communicating GreenSign certification on your website is an effective way to demonstrate your commitment to sustainability, build trust, target a specific audience and reap the marketing benefits.\",\"margin\":\"medium\",\"maxwidth\":\"xlarge\",\"maxwidth_breakpoint\":\"m\"}}]}]}]},{\"name\":\"Gr\\u00fcnde\",\"type\":\"section\",\"props\":{\"animation_delay\":\"200\",\"id\":\"values\",\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-1\"},\"children\":[{\"type\":\"headline\",\"props\":{\"block_align\":\"center\",\"content\":\"That's why you should communicate your certification with GreenSign on your website.\",\"maxwidth\":\"2xlarge\",\"text_align\":\"center\",\"title_element\":\"h2\",\"title_style\":\"h2\"}},{\"type\":\"divider\",\"props\":{\"divider_align\":\"center\",\"divider_element\":\"hr\",\"divider_style\":\"small\",\"margin\":\"medium\"}},{\"type\":\"grid\",\"props\":{\"content_column_breakpoint\":\"m\",\"filter_align\":\"left\",\"filter_all\":true,\"filter_grid_breakpoint\":\"m\",\"filter_grid_width\":\"auto\",\"filter_position\":\"top\",\"filter_style\":\"tab\",\"grid_column_gap\":\"large\",\"grid_default\":\"1\",\"grid_medium\":\"3\",\"grid_row_gap\":\"large\",\"grid_small\":\"2\",\"icon_width\":80,\"image_align\":\"top\",\"image_grid_breakpoint\":\"m\",\"image_grid_width\":\"1-2\",\"image_svg_color\":\"emphasis\",\"image_svg_inline\":true,\"image_width\":\"200\",\"item_animation\":true,\"item_maxwidth\":\"medium\",\"link_style\":\"default\",\"link_text\":\"Read more\",\"margin\":\"large\",\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"meta_style\":\"text-meta\",\"parallax_easing\":\"1\",\"show_content\":true,\"show_image\":true,\"show_link\":true,\"show_meta\":true,\"show_title\":true,\"text_align\":\"center\",\"title_align\":\"top\",\"title_element\":\"h3\",\"title_grid_breakpoint\":\"m\",\"title_grid_width\":\"1-2\",\"title_hover_style\":\"reset\",\"title_style\":\"h5\"},\"children\":[{\"type\":\"grid_item\",\"props\":{\"content\":\"\n\n<p>The company demonstrates its commitment to sustainability and environmental protection with GreenSign certification.<\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2023\\\/06\\\/Yellow-Brush-Watercolor-Logo-Instagram-Post--e1685698268507.png\",\"title\":\"Highlighting sustainability\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"\n\n<p>Companies gain the trust of guests and show that they care about future generations.<\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2023\\\/06\\\/vertrauen-aufbauen-e1685698413576.png\",\"title\":\"Build trust\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"Guests and customers will find a reliable source of information about the company's sustainability measures.\",\"image\":\"wp-content\\\/uploads\\\/2023\\\/06\\\/Informationsquelle-e1685698653407.png\",\"image_alt\":\"Icon Information\",\"title\":\"Provide a source of information\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"By presenting their GreenSign certification on their website, companies can target environmentally conscious customers.\",\"image\":\"wp-content\\\/uploads\\\/2023\\\/06\\\/Zielgruppen-kommunizieren-e1685698533911.png\",\"image_alt\":\"Sprechblase Icon\",\"title\":\"Appealing to environmentally conscious travellers\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"Sustainable companies act in accordance with ethical principles and are committed to environmental protection, social justice and responsible behaviour.\",\"image\":\"wp-content\\\/uploads\\\/2023\\\/06\\\/mitarbeiter-1-e1685699861183.png\",\"image_alt\":\"Icon Mitarbeiter\",\"title\":\"Retain employees\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"GreenSign certification can serve as a marketing tool. Companies can use it as a unique selling point and set themselves apart from the competition.\",\"image\":\"wp-content\\\/uploads\\\/2023\\\/06\\\/marketing-1-e1685700058307.png\",\"image_alt\":\"Marketing Icon\",\"title\":\"Utilise marketing advantages\"}}]}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"default\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"default\",\"content\":\"GreenSign Styleguide\",\"icon_align\":\"left\",\"link\":\"wp-content\\\/uploads\\\/2024\\\/07\\\/GreenSign_Styleguide_ENG.pdf\"}}]}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"block_align\":\"center\",\"content\":\"GreenSign Widget eingef\\u00fcgt?\",\"text_align\":\"left\",\"title_decoration\":\"line\",\"title_element\":\"h3\",\"title_style\":\"h2\"}},{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"default\",\"text_align\":\"left\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"text\",\"content\":\"Leitfaden GreenSign Widget\",\"icon_align\":\"left\",\"link\":\"https:\\\/\\\/api.greensign.de\\\/widget\\\/doku\\\/index.html\",\"link_title\":\"GreenSign Widget\"}}]},{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2024\\\/10\\\/greensign-widget-1.png\",\"image_alt\":\"GreenSign Hotel Widget\",\"image_height\":600,\"image_svg_color\":\"emphasis\",\"image_width\":800,\"margin\":\"default\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"Beispiel: Parkhotel Quellenhof Aachen Website\",\"margin\":\"default\",\"margin_remove_top\":false,\"position\":\"relative\",\"position_top\":\"-10\"}}]}]}],\"name\":\"Widget\"},{\"type\":\"section\",\"props\":{\"id\":\"booking\",\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"block_align\":\"center\",\"content\":\"Making GreenSign certification visible on Booking.com\\n\",\"maxwidth_breakpoint\":\"m\",\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"title_element\":\"h3\",\"title_style\":\"h2\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>We are pleased to announce that we have partnered with BeCause, a sustainability data management interface that makes it easier, faster and cheaper to submit sustainability data. This collaboration makes it easier for you to submit your certification faster to booking platforms such as Booking.com. <\\\/p>\\n\n\n<p>You can see your information on BeCause by simply logging in and claiming your profile. Your certification will then be displayed on Booking within 7 days of registration.<\\\/p>\",\"margin\":\"default\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2024\\\/04\\\/booking-nachhaltigkeitsdarstellung.png\",\"image_alt\":\"Booking Nachhaltigkeit neue Darstellung\",\"image_svg_color\":\"emphasis\",\"image_width\":\"800\",\"margin\":\"default\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Example: Der Birkenhof on Booking.com<\\\/p>\",\"margin\":\"default\",\"margin_remove_top\":false,\"position\":\"relative\",\"position_top\":\"-10\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"BeCause guide\",\"title_element\":\"div\",\"title_style\":\"h3\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<ol>\\n\n\n<li>Go to <a href=\\\"http:\\\/\\\/www.because.eco\\\">www.because.eco<\\\/a><\\\/li>\\n\n\n<li>Register yourself<\\\/li>\\n\n\n<li>Claim your company profile by entering the name of your organization in the search field and selecting your profile.<\\\/li>\\n\n\n<li>If there are any problems with the application, contact claim@because.eco directly<\\\/li>\\n\n\n<li>Once you have registered your profile, you will be redirected to the manager in BeCause<\\\/li>\\n\n\n<li>Go to 'Collect' Click on 'General Info'<\\\/li>\\n\n\n<li>Add your booking ID at the bottom of the page<\\\/li>\\n\n\n<li>Feel free to review and update the information provided<\\\/li>\\n<\\\/ol>\",\"margin\":\"default\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>If you have any questions or need support, please write to <a href=\\\"mailto:support@because.eco\\\">support@because.eco<\\\/a><\\\/p>\",\"margin\":\"default\"}},{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2023\\\/06\\\/logo-because.png\",\"image_svg_color\":\"emphasis\",\"image_width\":\"300\",\"margin\":\"default\"}}]}]}],\"name\":\"Booking\"},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"block_align\":\"center\",\"content\":\"With us you can also calcualte your carbon footprint\",\"maxwidth_breakpoint\":\"m\",\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"title_element\":\"h3\",\"title_style\":\"h2\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2024\\\/10\\\/co2-fussabdruck-darstellung.png\",\"image_alt\":\"Screenshot Co2-Fu\\u00dfabdruck\",\"image_svg_color\":\"emphasis\",\"margin\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"In cooperation with myclimate, we also calculate theCO2footprint of our customers. There is now an extra bar in the hotel display on the GreenSign website below the GreenSign sustainability barometer that shows the value and even links to the currentCO2footprint certificate.\\n\",\"margin\":\"default\"}},{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"default\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"text\",\"content\":\"More information on the carbon footprint\",\"icon_align\":\"left\",\"link\":\"https:\\\/\\\/www.greensign.de\\\/en\\\/certification\\\/carbon-footprint\\\/\"}}]}]}]}],\"name\":\"Co2\"},{\"name\":\"Kan\\u00e4le\",\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"image_size\":\"cover\",\"padding\":\"large\",\"style\":\"muted\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"column_gap\":\"large\",\"layout\":\"large,expand\",\"row_gap\":\"large\",\"vertical_align\":true},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_large\":\"xlarge\",\"width_medium\":\"large\"},\"children\":[{\"type\":\"panel\",\"props\":{\"content\":\"\n\n<p>In addition to communicating on the website, you can consider using various channels to effectively spread the word about your sustainable activities. Here is an overview of the channels you can consider.<\\\/p>\",\"content_column_breakpoint\":\"m\",\"icon_width\":80,\"image_align\":\"top\",\"image_grid_breakpoint\":\"m\",\"image_grid_width\":\"1-2\",\"image_svg_color\":\"emphasis\",\"link_margin\":\"large\",\"link_style\":\"text\",\"link_target\":false,\"link_text\":\"\",\"margin\":\"default\",\"meta\":\"What\\u00b4s next?\",\"meta_align\":\"above-title\",\"meta_color\":\"primary\",\"meta_element\":\"div\",\"meta_style\":\"h6\",\"panel_padding\":\"large\",\"panel_style\":\"card-default\",\"text_align\":\"left\",\"title\":\"Use different channels\",\"title_align\":\"top\",\"title_element\":\"h2\",\"title_grid_breakpoint\":\"m\",\"title_grid_width\":\"1-2\",\"title_hover_style\":\"reset\",\"title_style\":\"h1\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"expand\"},\"children\":[{\"type\":\"grid\",\"props\":{\"content_column_breakpoint\":\"m\",\"filter_align\":\"left\",\"filter_all\":true,\"filter_grid_breakpoint\":\"m\",\"filter_grid_width\":\"auto\",\"filter_position\":\"top\",\"filter_style\":\"tab\",\"grid_column_gap\":\"large\",\"grid_default\":\"1\",\"grid_medium\":\"\",\"grid_row_gap\":\"large\",\"grid_small\":\"2\",\"icon_ratio\":4,\"icon_width\":80,\"image_align\":\"top\",\"image_grid_breakpoint\":\"m\",\"image_grid_width\":\"1-2\",\"image_svg_animate\":true,\"image_svg_color\":\"muted\",\"image_svg_inline\":true,\"item_animation\":true,\"link_style\":\"default\",\"link_text\":\"Read more\",\"margin\":\"medium\",\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"meta_style\":\"text-meta\",\"parallax_easing\":\"1\",\"show_content\":true,\"show_image\":true,\"show_link\":true,\"show_meta\":true,\"show_title\":true,\"text_align\":\"left\",\"title_align\":\"top\",\"title_element\":\"h3\",\"title_grid_breakpoint\":\"m\",\"title_grid_width\":\"1-2\",\"title_hover_style\":\"reset\",\"title_style\":\"h4\"},\"children\":[{\"type\":\"grid_item\",\"props\":{\"content\":\"Regularly share articles about sustainable initiatives, environmental protection measures and social responsibility.\",\"icon\":\"instagram\",\"image\":\"\",\"title\":\"Social media channels\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"Integrate information about GreenSign and your sustainable initiatives into your newsletter.\",\"icon\":\"mail\",\"image\":\"\",\"title\":\"Newsletter\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"Create blog posts that deal with the topics of sustainability, environmental protection and sustainable travel.\",\"icon\":\"file-text\",\"image\":\"\",\"title\":\"Blog\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"Publish press releases about your GreenSign certification and the progress you have made in terms of sustainability. \",\"icon\":\"file-edit\",\"image\":\"\",\"title\":\"Press Release\"}}]}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-3,1-3,1-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2023\\\/06\\\/alexianer-hotel-am-wasserturm.png\",\"image_alt\":\"Instagram Profil Alexianer Hotel am Wasserturm\",\"image_height\":\"600\",\"image_svg_color\":\"emphasis\",\"margin\":\"default\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"Alexianer Hotel am Wassertum\",\"margin\":\"default\",\"position\":\"relative\",\"position_top\":\"-10\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2023\\\/06\\\/theaterhotel-wien.png\",\"image_alt\":\"Theaterhotel Wien\",\"image_height\":\"600\",\"image_svg_color\":\"emphasis\",\"margin\":\"default\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"Theaterhotel Wien\",\"margin\":\"default\",\"position\":\"relative\",\"position_top\":\"-10\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2023\\\/06\\\/hirben-naturlaub.png\",\"image_alt\":\"Hirben Naturlaub Instagram\",\"image_height\":\"600\",\"image_svg_color\":\"emphasis\",\"margin\":\"default\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"Hirben Naturlaub\",\"margin\":\"default\",\"position\":\"relative\",\"position_top\":\"-10\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-3,1-3,1-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2023\\\/06\\\/billbox-greensign-office-1.png\",\"image_alt\":\"Billbox GreenSign Office Profil\",\"image_height\":\"600\",\"image_svg_color\":\"emphasis\",\"margin\":\"default\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Billbox<\\\/p>\",\"margin\":\"default\",\"position\":\"relative\",\"position_top\":\"-10\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2023\\\/06\\\/mediterana-gs-spa-1.png\",\"image_alt\":\"Mediterana \",\"image_height\":\"600\",\"image_svg_color\":\"emphasis\",\"margin\":\"default\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Mediterana\\u00a0<\\\/p>\",\"margin\":\"default\",\"position\":\"relative\",\"position_top\":\"-10\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2023\\\/06\\\/greensign-office-sentinel.png\",\"image_alt\":\"Sentinel Haus Institut\",\"image_height\":\"600\",\"image_svg_color\":\"emphasis\",\"margin\":\"default\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Sentinel Haus 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The website <a href=\\\"https:\\\/\\\/www.greenpearls.com\\\/\\\">www.greenpearls.com<\\\/a> presents pioneers of green tourism who are committed to environmental protection and take social responsibility.<\\\/p>\\n\n\n<p>Your advantage as a GreenSign member? In addition to the Green Pearls\\u00ae membership you receive a basic communication package with one mention each in the newsletter, on the blog and on Instagram.\\u00a0<\\\/p>\",\"margin\":\"default\",\"text_align\":\"center\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2023\\\/05\\\/GP_Logo_Blog_jpeg.jpeg\",\"image_alt\":\"Logo Green Pearls\",\"image_svg_color\":\"emphasis\",\"image_width\":\"700\",\"margin\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"accordion\",\"props\":{\"collapsible\":true,\"content_column_breakpoint\":\"m\",\"image_align\":\"top\",\"image_grid_breakpoint\":\"m\",\"image_grid_width\":\"1-2\",\"image_svg_color\":\"emphasis\",\"link_style\":\"default\",\"link_text\":\"Read more\",\"show_image\":true,\"show_link\":true},\"children\":[{\"type\":\"accordion_item\",\"props\":{\"content\":\"\n\n<ul>\\n\n\n<li>Own microsite<\\\/li>\\n\n\n<li>Green Pearls\\u00ae Label<\\\/li>\\n\n\n<li>10+ years of experience in communicating sustainability in tourism<\\\/li>\\n\n\n<li>Weekly press newsletter<\\\/li>\\n\n\n<li>Integration into the Green Travel Blog<\\\/li>\\n\n\n<li>Social media integration<\\\/li>\\n\n\n<li>Support with press inquiries and cooperations<\\\/li>\\n<\\\/ul>\",\"title\":\"In addition, the globally active Green Pearls offers...\"}}]},{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"default\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"text\",\"content\":\"More information about the membership\",\"icon\":\"\",\"icon_align\":\"left\",\"link\":\" https:\\\/\\\/www.greensign.de\\\/en\\\/membership-green-pearls\\\/\"}}]}]}]}],\"name\":\"Green Pearls-eng\"},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"muted\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"block_align\":\"center\",\"content\":\"Making GreenSign certification visible on HRS\\n\",\"maxwidth_breakpoint\":\"m\",\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"title_element\":\"h3\",\"title_style\":\"h2\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\",\"width\":\"default\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Did you know that you can now make your GreenSign certification visible on HRS? The PDF explains step by step how to do it.<\\\/p>\",\"margin\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"default\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"default\",\"content\":\"Guide\",\"icon\":\"file-pdf\",\"icon_align\":\"left\",\"link\":\"wp-content\\\/uploads\\\/2024\\\/07\\\/Adding-your-GreenSign-certification.pdf\",\"link_target\":\"blank\"}}]}]}]}]},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"padding_remove_top\":false,\"style\":\"muted\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Do you have any questions?\",\"text_align\":\"left\",\"title_color\":\"emphasis\",\"title_element\":\"div\",\"title_style\":\"h1\"}},{\"type\":\"headline\",\"props\":{\"content\":\"Then take a look at <a href=\\\"https:\\\/\\\/www.greensign.de\\\/en\\\/certification\\\/questions-answers\\\/\\\">our FAQ<\\\/a> or contact...\",\"margin\":\"medium\",\"margin_remove_top\":true,\"text_align\":\"left\",\"title_color\":\"emphasis\",\"title_element\":\"div\",\"title_style\":\"text-lead\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"1-4,1-4,1-4,1-4|1-2,1-2,1-2,1-2\",\"padding_remove_horizontal\":false,\"width\":\"default\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-4\",\"width_small\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/Design-ohne-Titel-14.png\",\"image_alt\":\"Anja Engel\",\"image_svg_color\":\"emphasis\",\"margin\":\"default\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3 class=\\\"el-title uk-text-emphasis uk-margin-top uk-margin-remove-bottom\\\">Anja Engel<\\\/h3>\",\"margin\":\"default\"}},{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"default\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"text\",\"content\":\"anja@greensign.de\",\"icon\":\"mail\",\"icon_align\":\"left\",\"link\":\"mailto:anja@greensign.de\"}}]},{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"default\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"text\",\"content\":\"+49 1590 6484011\",\"icon\":\"receiver\",\"icon_align\":\"left\",\"link\":\"tel:+4915906484011\"}}]}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-4\",\"width_small\":\"1-2\"}},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-4\",\"width_small\":\"1-2\"}},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-4\",\"width_small\":\"1-2\"}}]}],\"name\":\"Kontakt-2024\"}],\"version\":\"4.4.12\",\"yooessentialsVersion\":\"2.2.24\"} --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you already communicate GreenSign on your Website? No? Then it&#8217;s about time and we&#8217;ll show you how. With your GreenSign certification, you have already created the basis for transparent communication. Now you just need to let your guests or customers know. Communicating GreenSign certification on your website is an effective way to demonstrate your [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-20896","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.greensign.de\/en\/wp-json\/wp\/v2\/pages\/20896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greensign.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.greensign.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.greensign.de\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greensign.de\/en\/wp-json\/wp\/v2\/comments?post=20896"}],"version-history":[{"count":22,"href":"https:\/\/www.greensign.de\/en\/wp-json\/wp\/v2\/pages\/20896\/revisions"}],"predecessor-version":[{"id":28486,"href":"https:\/\/www.greensign.de\/en\/wp-json\/wp\/v2\/pages\/20896\/revisions\/28486"}],"wp:attachment":[{"href":"https:\/\/www.greensign.de\/en\/wp-json\/wp\/v2\/media?parent=20896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}